webAR pour le retail

Live the SnapPress experience in webAR

ARGO has been marketing for a few weeks now an #appless offer dedicated to #augmentedreality that the user experiences on the screen of his mobile. This offer completes the SnapPress offer, ARGO’s mobile AR application with its different white label and SDK versions.


What is webAR?

The term webAR refers to an augmented reality experience that is accessed through a web browser rather than through a so-called “native” mobile application. This means that all you need is your smartphone or tablet and an Internet connection, without having to download an app directly to your phone. 

Web browsers (Chrome, Firefox, Safari…) are becoming more and more powerful and now offer new functionalities useful for the development of Augmented Reality experiences. webAR allows the display of simple animations, in 3D or not, video streaming and redirection to external links, as well as a certain degree of interactivity.

What are the advantages of webAR?

webAR has many advantages such as:

  • No mobile application download: Forcing an end user to download a mobile application can be a barrier to accessing the augmented reality experience (smartphones already saturated with apps, consumption of mobile memory space …). webAR removes this barrier 
  • Fast Deployment: Customization, creation and deployment of a webAR application is done quickly because of the freedom and ease offered by web development tools.
  • No updates: You are sure to always benefit from the most recent version of the webAR application. No manual update of the app is required on the user side as it can be the case on a native application.
  • Natural integration with statistical tools: A webAR application generates standard web signals, easily interpreted and processed by statistical monitoring tools. 
  • Compatible with most web browsers: webAR is theoretically compatible with all mobile web browsers that allow access to the phone’s camera. However, there may be differences in rendering and quality depending on one or the other of these browsers. are recommended for an optimal experience. (cf Web browsers: the best performances)

Internet browsers: the best performances

webAR is compatible with all web browsers that allow access to the camera and interpret the WebAssembly. However, there may be differences in performance between some browsers.

Our webAR application offers optimal performance on the 2 following standard browsers: 

  • Safari (Apple / iOS): Compatible with the web browsers iOS 11 (2017) and above. As Apple only allows access to the phone’s camera on its Safari browser, any other browser installed on iOS will not allow the webAR experience.
  • Google Chrome (Android): Optimal compatibility with Chrome 60 (2017) update and beyond. The majority of native browsers offered by manufacturers are also compatible.

If the experience is not compatible with the current browser, the webAR application will automatically offer the user to open a compatible browser.

How does it work?

We’ve been back in the QR-code era for some time now. It’s one of the ways to launch webAR.

It’s very simple! Just flash the QR code above with your smartphone’s camera. It will offer you an Internet link on which you will have to click on to access the augmented reality animation. Then place your phone on the visual below and live the ARGO experience! Don’t forget to turn on the sound on the animation.

Does webAR work as well as a native application?

WebAR and native applications each have their advantages and disadvantages. It is important to be aware of these differences before choosing one or the other, which can also be complementary.

WebAR offers quality rendering although it is important to note that this technology is relatively new and continues to improve. Performance variations may occur between some devices. For a complex AR experience, you can always opt for the native SnapPress application (iOS / Android). 

Does webAR download as an application?

SnapPress webAR is compatible with most mobile phones on the market. A user can access it at any time without having to download an application. As its name implies, the application is available “online”, via a web browser. Once opened, it uses the phone’s camera to represent augmented reality on your augmented media or in your environment.

Is a QR code required to access the webAR experience?

Access to augmented reality content is simplified in webAR, several options are possible. You can access the experience via a specific URL on an e-commerce site for example. You can also facilitate the customer journey by offering to open the webAR application by scanning a QR code. The mobile’s camera then decodes the QR code and opens the webAR application directly, all you have to do is scan the visual. For an even more optimal experience, you can opt for an “Instant AR QRcode”, in which your realization is integrated. Decoding the QRcode then brings up the AR experience directly, without even needing to scan the visual… Even faster, and still no application download. Ask us for any advice!